Welcome to South Asian Bride Magazine, the premier platform for South Asian American brides. Founded in 2010, our publication has grown to become the oldest, largest, and most respected resource for all things bridal in the South Asian community.

Our team is dedicated to showcasing the best of South Asian American weddings through real-life features, curated vendor lists, bespoke events, and the latest in fashion and beauty trends. Our mission is to inspire and empower our readers to create their dream wedding, with a focus on celebrating the rich cultural traditions that make South Asian weddings so special.

At South Asian Bride Magazine, we understand that every couple’s journey to marriage is unique. That’s why we strive to provide a diverse range of content that appeals to all types of brides. Whether you’re planning a traditional wedding or a contemporary celebration, we offer a wealth of resources to help you make your vision a reality.

Our commitment to excellence has earned us the respect and admiration of our readers, as well as the wedding industry at large. We take pride in the relationships we’ve built with reputable vendors and event professionals, who trust us to showcase their work to our discerning audience.

We believe that every wedding is a work of art, and we’re honored to play a role in bringing our readers’ visions to life. Thank you for choosing South Asian Bride Magazine as your go-to resource for all things bridal. We look forward to continuing to inspire and empower brides for many years to come.

Our Story

Sadaf Kherani is a dynamic entrepreneur and the founder of South Asian Bride Magazine (SAB), a premier bridal publication that showcases the rich tapestry of South Asian wedding culture. Saddled with an astute business acumen, Sadaf created SAB in 2010 after discerning the burgeoning demand for South Asian American weddings in the United States.

Leveraging her extensive experience in publishing and trade show curation, Sadaf identified a niche market for a platform that caters not only to brides but also to vendors, providing a comprehensive guide to everything related to South Asian weddings. As a result, she created SAB, which has since evolved into a one-stop-shop for South Asian American brides and vendors.

Under Sadaf’s visionary leadership, SAB has emerged as a trailblazer in hosting grand and professional bridal trade shows for South Asian American brides. These events attract brides and vendors from all over the world, presenting a unique opportunity for them to network, collaborate, and showcase their work.

With a steadfast commitment to excellence and her unwavering passion for the South Asian wedding culture, Sadaf Kherani has successfully established a brand that showcases the grandeur and beauty of South Asian weddings, putting them at the forefront of the industry in North America.  As times, industry, and brides continue to evolve, SAB will remain at the forefront of the industry, continuously adapting to create content and events that are always relevant and relatable.


SAB hosts bespoke events such as shopping pop-ups, bridal trade shows, and more throughout the year. Follow us on Instagram and Facebook at @southasianbridemagazine to stay up to date!